Crafting effective communications to create social change

Dina Younis \
October 19, 2018

Strategic communications have the power to transform your organization and a compelling story told to the right audience is vital to fundraising and building awareness of your organization’s mission.

What is your organization trying to make true that isn’t true now? Who has to do something they’re not doing now (or stop doing something) for you to achieve that goal? What would they believe that would motivate them to take action? How will you get that message in front of them?

These four questions published by public interest communication researchers help guide organizations to produce effective strategies to drive real change, beyond press releases and annual reports.